Webinar: The New Frontier of Patient Engagement

January 14, 2:00pm, PST - 3:00pm, PST


Non-member Price: 
Co-sponsored by HFMA NorCal and HIMSS NorCal

Patient engagement continues to be a hot topic in the healthcare industry. From online portals to telehealth to mobile-inspired care delivery, patients are seeking nontraditional ways to take care of themselves and their families. For several years now, patients have been asking their physicians for online portals; the industry is seeing similar traction on other patient-oriented delivery systems. Through meaningful use criteria, the Merit-Based Incentive Payment System (MIPS), and Alternative Payment Models (APMs), the government is not only requiring that hospitals and physicians provide these tools, but also that providers and patients actually use them.

This 1-hour webinar will provide an overview of how patient engagement requirements will be evolving as new criteria and mandates emerge. In addition, those attending this presentation will hear how Centura Health, a 15-hospital health system with more than 100 physician practices, rolled out its new patient portal, MyCenturaHealth, in 2014, including the important decisions to consider when preparing to go live with a portal. Centura has taken an innovative approach to its implementation of MyCenturaHealth, exploring the use of an automated registration process, among other tools, to ensure high levels of adoption in both the acute and ambulatory environments. Those involved in online portal setup, hospital and physician practice operations, and marketing will be the target audience for this presentation. Since meaningful use is a major driver of patient portals, those interested in such initiatives also will find this presentation helpful.

After this session, attendees will have an understanding of what it takes to support an organization’s providers, staff, and patients in a robust engagement initiative. Specifically, the session includes the following learning objectives:

  1. Understand the patient-engagement principles of meaningful use and how they can help implementation of online portals and other interactive tools.
  2. Use internal and external marketing to achieve effective patient portal use within the context of organizational goals.
  3. Become familiar with the physician adoption processes used to drive implementation of portals and other patient-facing tools.


Jeffrey Turk, MD
Medical Director, Parker Adventist Hospital, Centura Health, Parker, Colorado

Dr. Turk currently serves as medical director of the Centura Health Physician Group providers at Parker Adventist Hospital, a 134-bed Level III trauma hospital. He also leads the Timberview Clinic at Parker, a multispecialty practice. Dr. Turk has double board certifications in internal medicine and pediatrics and has special interests in illness prevention and chronic illness management, men's health, and family-focused preventive care. Since 2013, he has worked side by side with the patient portal implementation team as a physician champion of that effort. Dr. Turk completed his medical school training and residency training in combined internal medicine and pediatrics at the University of Texas Medical School at Houston.

Thomas Felch
Senior Manager, ECG Management Consultants, San Francisco, CA

Thomas focuses on helping hospitals and physician groups utilize their electronic health records (EHRs) to address strategic and operational challenges. As a senior manager with ECG, a leading national healthcare consulting firm, he enjoys working with physicians across the country to help them navigate the ever-changing technology landscape that has become a part of nearly all aspects of the healthcare industry. Since 2009, Thomas has worked closely with Centura Health in the deployment of its ambulatory EHR, most recently leading the organization's hospitals and physician practices through the implementation of the MyCenturaHealth patient portal. He holds a master of business administration degree in finance, specializing in healthcare, from the Owen Graduate School of Management at Vanderbilt University and a bachelor of science degree in business management from Clemson University.